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News | Media | Press Releases
FOR IMMEDIATE RELEASE
Contact:
Suzanne Elliott Armstrong
(646) 233-4950
suzanne@dressforsuccess.org
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Domenic Morea
The Style Network
(323) 692-4454
DMorea@eentertainment.com
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Donna Baccollo
dressbarn
(845) 639-4323
donna.baccollo@dressbarn.com
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Lily Vandermolen
VIACTIV Brand
(215) 273-8650
lvanderm@mcnus.jnj.com
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DRESS FOR SUCCESS KICKS OFF 10th ANNUAL
S.O.S. - SEND ONE SUIT - WEEK FROM MARCH 11-17
Donate Professional Attire and Help Disadvantaged Women Thrive in the Workplace
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New York:
Dress for Success, an international non-profit organization celebrating its 10th anniversary, is encouraging women nationwide to donate one new or nearly new interview suit during the week of March 11-17 to help another woman enter the workforce.
During S.O.S. - Send One Suit - Week®, women can bring their suit donation to any dressbarn store. dressbarn, one of America's premier specialty retailers of women's casual and career fashions, has been the national drop-off site and title sponsor for S.O.S. Week for five years. To date, more than 99,000 suits have been donated by consumers through dressbarn during S.O.S. Week. To find your local dressbarn store, visit
www.dressbarn.com.
The Style Network and the VIACTIV Brand are also national sponsors of S.O.S. Week.
"Donating one suit enables another woman to attend a job interview with confidence and take the first step towards economic independence," said Joi Gordon, Chief Executive Officer of Dress for Success Worldwide. "Last year, we saw a 57% increase in S.O.S. Week donations, so we are calling on women across the country to make 2007 another record-setting year."
Suits collected at dressbarn stores during S.O.S. Week are distributed to the 70 Dress for Success affiliates in the U.S. On average, more than 30% of Dress for Success affiliates' annual suiting needs are met through S.O.S. Week donations.
Highlights of the 2007 S.O.S. Week include:
- The premiere airing on March 12 of a special Dress for Success episode of How Do I Look? on The Style Network
- Mini-makeover consumer events featuring The Style Network "Style Bus," outside dressbarn stores in St. Louis and Nashville (Visit
www.dressforsuccess.org for exact locations and dates/times)
- Public service announcements featuring Finola Hughes, host of How Do I Look?, on The Style Network
- Hundreds of corporate suit drives to supplement the consumer collection at dressbarn stores
- Continued donation of $0.50 for each VIACTIV Soft Chews freshness seal mailed back to the makers of VIACTIV Brand Products, with a commitment donation up to $100,000.
About Dress for Success
Dress for Success is an international not-for-profit organization with the mission to promote the economic independence of disadvantaged women by providing professional attire, a network of support, and the career development tools to help them thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 350,000 women work towards self-sufficiency. Visit
www.dressforsuccess.org to learn more.
About dressbarn
dressbarn is a leading national specialty apparel retailer offering quality career and casual fashion apparel through its dressbarn and maurices brands. As of December 30, 2006, the Company operated 806 dressbarn stores in 45 states and 564 maurices stores in 41 states. For more information, please visit
www.dressbarn.com and
www.maurices.com.
About E! Networks
Based in Los Angeles, E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming, and E! Online, located at Eonline.com. E! is currently available to over 89 million cable and direct broadcast satellite subscribers in the United States. The Style Network currently counts over 50 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East. Earlier this year, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD.
About VIACTIV Brand
VIACTIV Calcium Soft Chews and VIACTIV Multi-Vitamin Chews are marketed by McNeil Nutritionals, LLC, a Johnson & Johnson company. VIACTIV products are a key part of a woman's active lifestyle. VIACTIV Calcium Soft and Multi-Vitamin Chews provide convenient, great-tasting ways for women to supplement a healthy diet, ensuring they are taking in the recommended amount of key vitamins and calcium each day. More information is available at
www.viactiv.com.
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